Pabst Brewing Company, one of America’s oldest and most iconic brands, set out to overhaul its identity. With a portfolio of over 30 beverage labels, we led the design, art direction, and production of a complete rebrand, including a new logo, full visual system, and brand collateral. Through a comprehensive brand audit and design process, we developed a wordmark that honors Pabst’s storied legacy while positioning the company for a bold and forward-looking future.