Collaborated with Universal Music at ComplexCon to celebrate 35 years of Def Jam's artists including Eminem, Mary J. Blige, Dr. Dre, Snoop Dogg and more by designing and installing 'wild posting' style ads around the entire floor of the Long Beach Convention Center. This street art styled installation promoted playlists and albums using QR codes for fans to interact with at the convention. To stay true to the gritty style of 90’s New York street marketing, we enlisted MSK, one of LA’s most renowned graffitti crews, to live tag several of the walls.